Real operators.
Real China.
Conversations with executives who've actually built businesses in China. Not consultants theorizing—operators who've opened stores, built factories, and navigated the real complexities.
Season 1 launching soon. Subscribe to be notified when episodes drop.
What you'll get
Real Experience
Every guest has built something in China. No theorists—only operators who've done the work.
Actionable Insights
Specific lessons, frameworks, and approaches you can apply to your own China strategy.
Current Relevance
Conversations grounded in 2025 realities—tariffs, Tier 2/3 shifts, and the changing landscape.
Upcoming guests
Executives from Nike, Mars, McKinsey, Apple, Ipsos, and more.
Jack Perkowski
Founder & Former CEO, ASIMCO
Built ASIMCO into a $100M+ automotive components business.
Episode Topic
Supply chain decisions in the tariff era
John Stevenson
Former VP Retail, Nike China
Grew Nike's China retail presence to 300+ stores.
Episode Topic
Why Tier 2/3 cities are where the game is now
Nick Arnold
Former SVP, McKinsey China
Led McKinsey's China consumer practice.
Episode Topic
What separates successful China entrants from failures
William Lu
Former MD, Ipsos China
Built Ipsos China's consumer insights practice.
Episode Topic
How Chinese consumers actually make decisions
Nino Gorla
Former President, Mars China
Led Mars China including pet food division.
Episode Topic
The $41B pet market opportunity
Mark Rue
Founder, Wildfire
Built China's leading social media analytics firm.
Episode Topic
Digital marketing that actually works in China
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