Data that drives decisions
We combine proprietary data, expert analysis, and practical advisory to help you make informed decisions about China.
What we deliver
Market Sizing & Opportunity Assessment
Bottom-up analysis of your addressable market. We quantify the real opportunity by segment, geography, and channel—not top-down extrapolations.
- Consumer segment quantification
- City-tier opportunity mapping
- Channel-specific sizing
- Competitive share estimation
City & Location Intelligence
Tier 2 and Tier 3 city analysis for expansion decisions. Identify where competition is thinnest and opportunity is highest.
- City scoring and ranking
- Operating cost comparisons
- Infrastructure assessment
- Competitive intensity mapping
Consumer Segmentation
Behavioral segments that predict brand adoption, not just demographic cuts. Understand how Chinese consumers actually make decisions.
- Psychographic profiling
- Digital behavior analysis
- Purchase journey mapping
- Segment sizing and prioritization
Competitive Intelligence
Track competitor movements, positioning, and performance. Know what's working in your category and why.
- Competitor positioning analysis
- Pricing architecture mapping
- Distribution coverage tracking
- Marketing activity monitoring
Regulatory Pathway Mapping
Navigate entity structures, product registration, and compliance requirements. Know the timeline and cost before you commit.
- Entity structure advisory
- Product registration pathways
- Compliance requirement mapping
- Timeline and cost estimation
Ongoing Market Monitoring
Stay current on market developments, competitive moves, and regulatory changes. Continuous intelligence, not one-time reports.
- Quarterly market updates
- Competitor alert system
- Regulatory change tracking
- Consumer trend monitoring
Industries we serve
Deep expertise across consumer and industrial sectors, with particular strength in categories where foreign brands compete for premium positioning.
How we work
Discovery
We start with your business objectives, category context, and existing knowledge. No assumptions, no templated approaches.
Analysis
Deep research combining proprietary data, primary sources, and expert networks. Rigorous methodology, practical outputs.
Advisory
Actionable recommendations with clear rationale. We don't just deliver data—we help you interpret and act on it.
Request a demo
See how eChinaMetrics can inform your China strategy. Schedule a demo tailored to your industry and objectives.