About eChinaMetrics
We help companies make informed decisions about China. Not through guesswork or outdated frameworks, but through rigorous data analysis and practical expertise.
Precision over aspiration
The China market is too important to approach with bad data or outdated assumptions. Yet that's exactly what most companies do—they size their market based on 1.4 billion people, they target Shanghai because it's familiar, and they build strategies based on what worked five years ago.
eChinaMetrics exists to provide the intelligence companies need to make better decisions. That means rigorous market sizing that reflects reality, not aspirational extrapolations. It means understanding where competition is thinnest, not just where it's most visible.
The companies winning in China today aren't the boldest or the biggest—they're the most precise. We help our clients achieve that precision.
What we believe
Data Over Dogma
The China narrative changes constantly. We focus on what the data shows, not what the headlines claim or what worked historically.
Precision Over Scale
A well-defined addressable market of 50 million beats a theoretical market of 1.4 billion. Success comes from focus, not from chasing everything.
Practical Over Academic
Our insights are designed to inform action. We care about what you can actually do with the intelligence, not just what's intellectually interesting.
Candor Over Comfort
If the opportunity isn't there, we'll tell you. If your approach is flawed, we'll say so. Our job is to help you make good decisions.
Our approach
We combine three sources of insight to deliver intelligence you can act on.
Proprietary Data
We maintain databases on city-level economic indicators, competitive presence, consumer behavior patterns, and regulatory requirements. This isn't syndicated data everyone has—it's intelligence we've built specifically for the questions our clients ask.
Expert Networks
Our network includes operators who've built businesses in China across consumer goods, retail, manufacturing, and technology. When our clients face specific challenges, we connect them with people who've solved those exact problems.
Primary Research
When existing data isn't sufficient, we conduct original research—consumer surveys, competitive audits, channel mapping, regulatory analysis. We go find the answers rather than extrapolate from what's already known.
Let's talk
Whether you're evaluating China market entry, expanding an existing presence, or trying to understand what's actually happening on the ground—we're here to help.